Job vacancy - Lead Generation Manager
Position: Lead Generation Manager
Reference: acsGlegenma
Location: Basildon
Salary: £35,000 - £40,000 per annum
Job Title: Lead Generation Manager
Summary:
To ensure effective lead generation and conversion of opportunities in Europe.
Responsibilities:
- Plan and roll out outbound and inbound marketing campaigns and PR activities.
- Put in practice on-going nurturing processes for existing prospects.
- Liaise closely with Product Marketing to ensure the creation of contents and effective value propositions.
- Support the planning and execution of multiple trade shows and conferences each year throughout Europe.
- Develop and manage sales and marketing tools.
- Work with Strategic Marketing by both using market visibility information and helping improving it.
Requirements:
- Experience leading digital and/or traditional inbound campaigns.
- Knowledge of lead generation and CRM marketing tools, digital marketing skills.
- Previous experience managing projects.
- Experience managing and driving change.