Job vacancy - Marketing Manager

Position: Marketing Manager
Reference: acsFKPmarkman
Location: City of London
Salary: £50,000 - £60,000 per annum
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Job Title: Marketing Manager

Are you able to proactively manage a diverse portfolio of projects? Are you CIM qualified? This is a fantastic opportunity to join a highly experienced team of people and company.

Purpose and aim of the role

Reporting to the Director of Business Development, you will take responsibility for managing the firm's marketing strategy and plans, supporting sector and service line leads to deliver revenue growth through client acquisition and retention. You will work closely with other members of the BD team to provide a consistent and coordinated approach to business development.

Duties and responsibilities

Marketing

  • Work closely with the Firm's divisions and sector/service line leads to formulate and implement integrated marketing plans, utilising the full mix of marketing and digital communications, to drive client acquisition and retention.
  • Provide original marketing ideas to increase the firm's positioning in its markets and raise the perception of clients and targets.
  • Identify and develop target market initiatives for specific groups.
  • Ensure all marketing communications adhere to the brand and visual identity standards.

Research

  • Research and analyse core data to identify patterns, trends and opportunities, and develop the findings into marketing plans.
  • Identify opportunities for new product and service development.

PR and internal communications

  • Draw on the firm's in-house PR and communications expertise to develop integrated PR plans to support the sector and service line marketing.

Sales

  • Work closely with the BD (Sales) team to provide thought leadership and collateral to support sales campaigns.

Return on investment

  • Ensure all marketing activities are supported by a clear business case, are properly targeted and driven to deliver return on investment.

International

  • Develop and implement a marketing strategy which supports the firm's position as company's No. 1 Key.
  • Economic Centre and supports the development of strategic relationships with International to maximise collaboration and new business opportunities.

Personal Attributes

Educated to degree level, you will have 5+ years of direct experience of working in the professional services sector. A team player, proactive, and intuitive, you will understand the challenges and opportunities inherent in marketing the services of a mid-tier accountancy practice. Commercially astute, you will have experience of using marketing to drive sales and business lead generation. You will:

  • Be an intelligent and creative adviser, providing thought leadership to the firm's divisions and the leadership team.
  • Be able to think strategically whilst maintaining a practical and hands-on approach.
  • Have excellent verbal and written communications skills.
  • Be able to proactively manage a diverse portfolio of projects.
  • Be CIM qualified.

IT skills

  • Proficient in Microsoft Word, Excel and PowerPoint.
  • Experienced in CRM system implementation/management.
  • Knowledge of e-communication and social media platforms.

ACS are recruiting for a Marketing Manager If you feel that you have the skills and experience required in this advertisement to be a Marketing Manager please submit your CV including an outline of your experience as a Marketing Manager It is always a good idea to include a covering letter outlining your experience as a Marketing Manager with your application as this will enhance your chances of selection and improve your prospects of landing the Marketing Manager role you desire.