Job vacancy - CRO Specialist

Position: CRO Specialist
Reference: acsEcsp
Location: Aldershot
Salary: £48,000 - £50,000 per annum
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Job Title: CRO Specialist

Our client is looking for an engaged, goal orientated, analytical, insightful and strategic CRO Specialist to drive growth in their business through optimising their onsite conversion journey with the aim of maximising the potential of highly qualified lead generation. This role is ideally suited to someone with a strong focus on innovative and strategic, data driven testing and analysis to improve user journey, conversion rate and ROI. The successful candidate will have robust hands-on knowledge of multi market and multi-language CRO through working in an international marketing team.

Responsibilities:

  • Devise and own an ongoing test/learn/iterate roadmap to optimise the onsite user journey with the aim of driving a greater number of highly qualified leads
  • Create and track goal flows to identify pain points in the user journey and turn them into opportunities to improve conversion.
  • Build test hypotheses based on data insights and present the results to key stakeholders
  • Closely collaborate with the wider marketing team, particularly the SEO Specialist and PPC Specialist to ensure learnings are shared and to drive a consistent complementary approach to lead generation.
  • Work closely with the sales and product teams to close the feedback loop and improve the quality of lead generation through to ROI and CLV.

Requirements:

  • Minimum 3+ years hands-on experience of CRO (including planning, implementation, tracking and optimisation) in an internationally focused team
  • B2B experience, or demonstrable knowledge of challenges in B2B marketing activity
  • Effective collaborator with third parties (internally and externally) to drive improved performance
  • Ability to clearly prioritise and successfully manage workload
  • Adept at planning and executing strategic and innovative test and learn experiments
  • Strong and open communicator
  • Expert user of CRO and web analytics platforms, such as VWO, Google Optimize and Google Analytics.
  • Relevant qualifications such as Google analytics Individual Qualification desirable.

ACS are recruiting for a CRO Specialist. If you feel that you have the skills and experience required in this advertisement to be a CRO Specialist, please submit your CV including an outline of your experience as a CRO Specialist. It is always a good idea to include a covering letter outlining your experience as a CRO Specialist with your application as this will enhance your chances of selection and improve your prospects of landing the CRO Specialist role you desire.