Job vacancy - Senior Marketing Executive

Position: Senior Marketing Executive
Reference: acsAems
Location: Walsall
Salary: £28,000 - £30,000 per annum
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The Senior Marketing Executive will be responsible for developing and leading in the delivery of an effective marketing programme that supports the UK and Ireland's business objectives and growth plans.

  • The effective roll-out of the companies rebranding strategy. Working in conjunction with the UK product management and commercial teams and collaborating with MTL Group marketing.
  • Develop, deploy and maintain our POS strategy in line with the re-branding strategy. Develop marketing material and assets to increase our presence and visibility in-store (premises or vehicle) and on-line. Own our channel partners' floor, wall and digital spaces.
  • Generate relevant and impactful content to feed all multi-media and channel marketing activities and drive lead generation.
  • Full and effective management of our on-line presence with responsive, regular, consistent and responsible postings and social media activity on our website (blog & news), Webshop, LinkedIn, Facebook, YouTube, Twitter and Pinterest. Also trade forums (MLA forum) and on-line listings (Sold Secure, Secure by Design)

The ideal candidate will have:

  • Education to degree level preferably in marketing or business-related degree
  • Proven success in developing digital communications & PR programmes
  • Proven experience of managing, developing and working with Website content, a content management system (CMS), Google Analytics, product information management (PIM) and data enrichment.
  • Proven experience of CRM and marketing automation tools and strategies such as Microsoft Dynamics, Mailchimp and Dot Digital)
  • Proven experience of implementing a GDPR strategy and policy within a marketing communications environment.
  • Experience of the full marketing mix