Senior Marketing Manager, B2C
Wimbledon (with flexible and hybrid working)
This company set professional standards for HR and people development. With hubs in the UK, Ireland, Middle East and Asia, there are more than 155,000 members, 25,000 students and a large number of employer customers around the world. Over the next few years it will extend its reach, into new geographical markets in Europe, Asia, Middle East and Africa.
The Senior Marketing Manager, B2C is key to connecting our B2C customers to our purpose and driving our reach, influence, and impact. They will be responsible for owning and driving the delivery of all marketing programmes and plans that support customer acquisition, retention, and engagement for that customer segment. All marketing programmes and plans will be audience and insight-led and delivered across key global markets.
The role will be formally based at our London offices in Wimbledon. We operate a flexible and hybrid working system enabling employees to work from home and the office as needs require.
The role will be focused on leading on the delivery of B2C targets set for customer acquisition, retention, and engagement (customer satisfaction and value (£)). These will be achieved by managing, and leading on the efficient delivery of marketing programmes, plans and strategies across a range of channels, audience groups and markets.
The role will:
Nature and Scope
Working closely with the marketing leadership team, the Senior Marketing Manager, B2C will manage and drive the delivery of short and long-term marketing programmes and plans that attract, nurture, convert and engage key audience groups. They will work with senior stakeholders to set annual lead, conversion and financial targets for members, learners, subscribers, students, and line managers. You will be responsible for leading on the delivery of efficient marketing programmes and plans that convert.
ACS are recruiting for a Senior Marketing Manager. If you feel that you have the skills and experience required in this advertisement to be a Senior Marketing Manager please submit your CV including an outline of your experience as a Senior Marketing Manager It is always a good idea to include a covering letter outlining your experience as a Senior Marketing Manager with your application as this will enhance your chances of selection and improve your prospects of landing the Senior Marketing Manager role you desire.