Senior Marketing Manager, B2B
Wimbledon (with flexible and hybrid working)
This company set professional standards for HR and people development. With hubs in the UK, Ireland, Middle East and Asia, there are more than 155,000 members, 25,000 students and a large number of employer customers around the world. Over the next few years the it will extend its reach, into new geographical markets in Europe, Asia, Middle East and Africa.
The Senior Marketing Manager for B2B and Channels is key in connecting our customers to our purpose and driving our reach, influence, and impact. They will be responsible for owning and driving the delivery of all marketing programmes and plans that support customer acquisition, retention, and engagement with employers and via Channel Partners. All marketing programmes and plans will be audience and insight-led and delivered across key global markets.
They will also be responsible for driving the channel marketing strategy across key markets and supporting channel partners and strategic partners to acquire, convert and retain new customers (individuals and employers).
The role will be focused on leading on the delivery of targets set for customer acquisition, retention, and engagement (customer satisfaction and value (£)). These will be achieved by managing, and leading on the efficient delivery of marketing programmes, plans and strategies across a range of channels, audience groups, markets, and partners.
The role will:
Nature and Scope
Working closely with the marketing leadership team, the Senior Marketing Manager for B2B and
Channels will manage and drive the delivery of short and long-term marketing programmes and
plans that attract, nurture, convert and engage key audience groups. They will work with senior
stakeholders to set annual lead, conversion and financial targets for employers, members,
learners, subscribers, students, and line managers.
The Senior Marketing Manager for B2B and Channels is an important role they will work closely with the marketing leadership team, regional directors, and Head of Employer Solutions to define and agree marketing programmes, plans and strategies across key markets. They will play an integral role in leading on customer engagement and revenue growth.
ACS are recruiting for a Senior Marketing Manager. If you feel that you have the skills and experience required in this advertisement to be a Senior Marketing Manager please submit your CV including an outline of your experience as a Senior Marketing Manager It is always a good idea to include a covering letter outlining your experience as a Senior Marketing Manager with your application as this will enhance your chances of selection and improve your prospects of landing the Senior Marketing Manager role you desire.