Marketing Strategy and Performance Lead
Wimbledon (with flexible and hybrid working)
This company set professional standards for HR and people development. With hubs in the UK, Ireland, Middle East and Asia, there are more than 155,000 members, 25,000 students and a large number of employer customers around the world. Over the next few years the it will extend its reach, into new geographical markets in Europe, Asia, Middle East and Africa.
This role is primarily focused in developing and leading the marketing strategies (with a strong emphasis on digital) and working with business units to develop and embed their desired marketing-related business outcomes within the plans and finally, measure, drive and report on marketing performance.
The role will be formally office based with a flexible and hybrid working system enabling employees to work from home and the office as needs require.
The role will lead on marketing strategy and planning aimed at leveraging digital channels to attract, grow and engage our broad community and go on to convert appropriate individuals and organisations onto a mutually beneficial customer relationship with CIPD. As such, it will;
Nature and Scope
The Marketing Strategy and Performance Lead will lead on the development of a digital focused market strategy for the organisation around which all marketing campaigns, plans and activities will be designed. They will develop a dedicated data and analytics capability within CIPD to drive, develop and communicate strategic insights, tools and standardised frameworks in support of marketing strategy and planning.
The post holder will have responsibility for leading on campaign and data analytics for the marketing services team, including analysing and interpreting customer data, providing evidence-based recommendations and delivering reports and presentations in accessible ways to business stakeholders to help meet business goals.
You will work in close collaboration with the marketing services team in ensuring that the data and
analytics approach is aligned with the needs of the company. This will include analytics which enable the marketing services team to develop journeys for our customers and successfully engage them from acquisition to retention and repeat purchasing.
The role will work closely with the Customer Insight Team as that team will lead on customer and market research on products, customer satisfaction, trends and tastes.
They will work closely with Digital and Technology on data governance, data retention, and compliance, including GDPR.
The post holder will have an international remit, working with Regional Directors and their teams, channel partners as well as key stakeholders within HQ functions.
They will be expected to work with limited direction, usually within a complex and often ambiguous environment, to drive rigorous, fact-based recommendations to senior management, other executive, functional, and regional management.
ACS are recruiting for a Marketing Strategy and Performance Lead. If you feel that you have the skills and experience required in this advertisement to be a Marketing Strategy and Performance Lead please submit your CV including an outline of your experience as a Marketing Strategy and Performance Lead It is always a good idea to include a covering letter outlining your experience as a Marketing Strategy and Performance Lead with your application as this will enhance your chances of selection and improve your prospects of landing the Marketing Strategy and Performance Lead role you desire.