Job vacancy - Marketing Specialist

Position: Marketing Specialist
Reference: CHacs920
Location: Wembley
Salary: £38,000 - £43,000 per annum
Benefits: Hybrid working, Bonus

The Marketing Specialist will be well-versed in specialised marketing concepts, principles, tactics and crucially a background of working within the musical instrument market. The goal is to deliver effective marketing programs that will help their growth. Predominantly this role will focus on B2B and Trade Marketing.

  • Running a full calendar of Trade Marketing support activities
  • Delivering 360 brand campaigns in line with brand objectives, on time and within budget
  • Managing and motivating key agencies to deliver first-class results
  • Managing influencer and ambassador relationships
  • Working closely with the wider EMI teams to identify opportunities for trade customers to grow their business
  • Using and analysing CRM data and insight to improve understanding of campaign success, informing strategy and direction for marketing activity and constantly seeking an opportunity to drive ROI
  • Managing the implementation, tracking and measurement of campaigns and communicating results to key stakeholders
  • Briefing and overseeing the work of internal and external agencies
  • Setting and managing budgets, reporting on efficiencies and any overspend
  • Writing, editing and proofreading copy for promotional materials within marketing campaigns
  • Collaborative management of key social media channels for the EMI division; ensuring that the brand and identity are adhered to in campaigns and across the channels
  • Delivering regular reports of campaign results, including digital analysis and evaluation of KPIs

To be successful in this role of Marketing Specialist, we would love to speak to anyone who has experience of:

  • Essential: 2-3 years' experience of working in the Musical Instrument market
  • Essential: a minimum of 2-3 years' generalist marketing experience
  • A sound technical knowledge of Electronic Pianos and Keyboards
  • Demonstrable experience of managing trade marketing initiatives and B2C campaigns
  • Demonstrable ability to analytically track and optimise campaigns to meet objectives
  • Excellent copywriting skills and first-class verbal communication
  • Adept at Project Management, with an ability to work with budgets, agencies and manage key internal stakeholders to see campaigns through to completion
  • Good understanding of digital marketing channels & tactics
  • CMS / CRM experience ideally HubSpot or similar
  • Experience with using Adobe Photoshop for asset creation along with video editing experience would be highly advantageous but not essential
  • Time management and budget management skills
  • Be willing to travel around the UK as required, in order visit retailers and partners

ACS are recruiting for a Marketing Specialist. If you feel that you have the skills and experience required in this advertisement to be a Marketing Specialist, please submit your CV including an outline of your experience as a Marketing Specialist. It is always a good idea to include a covering letter outlining your experience as a Marketing Specialist with your application as this will enhance your chances of selection and improve your prospects of landing the Marketing Specialist role you desire.