Lead Generation and Sales Conversion

The fuel that is essential for your business to grow and probably the most challenging activity, is the generation of new enquiries and business leads.

Once we help you to build the systems that generate the required level of leads, we then help you to convert them into meaningful sales by developing and implementing an effective multi staged sales process.

Lead Generation and Sales Conversion

The fuel that is essential for your business to grow and probably the most challenging activity, is the generation of new enquiries and business leads.

Once we help you to build the systems that generate the required level of leads, we then help you to convert them into meaningful sales by developing and implementing an effective multi staged sales process.

Growing The Customer Base

  • What's Your Differentiation? -  in order to stand out from your competition you must offer them something different. It may be your product and or your service that is different, but having it made clear to your sales team is what's important. It is this differentiation which will help any business development activity be more focussed and enable your sales force to sell away from price and more towards value. Quite often these differentials get lost in your day to day sales activities because of the constant pressure of hitting your numbers. We will help you to identify and communicate it to your internal sales force and your customers.
  • Multiple Layered Lead Generation -  the failure to hit your new business targets can almost always be linked to your reliance in too few lead generation activities. If you only have two or three that are working, when one fails to deliver for a particular period you can lose, between 30% to 50% of the leads and new business enquiries you require. By spreading your activities wider, when one or two do not deliver for a period, you still have 80% to 90% working for you. We help you through the process of establishing a greater number of working strategies for your business.
  • Managing The Sales Pipeline -  if you imagine that every sales pipeline is not actually a solid pipe, but instead a set of individual sections, which relates to a set of steps that every sale goes through. Then understanding where those breaks are is crucial when trying to produce a better result from the leads you are producing. It can be just as simple as managing a client through each step, eventually getting them over the line or it could be more complex by developing new tactics to stop opportunities falling out of the process.
  • Effective Targeting -  this process will give your team the ability and know how to effectively set sales targets. Firstly by knowing who your target market is, where and what the best opportunities are. We then go on to help you pull together the correct targets for your clients, all of which should be stretching but achievable.
  • Sales Collateral -  having the correct tools and sales material can make an enormous difference to a sales persons conversion results. In many cases these can be simple but useful pricing matrixes and case studies. They can also be complex and very comprehensive websites and catalogues. Whichever it is, typically dependent on your industry, we will help to establish and build the correct level of sales collateral for your sales force to be more successful.
  • Sales Process Mapping And Implementation -  if we want more predictable results, we must map the optimum sales process for a client or prospect to flow through. At ACS we not only help you design the process, with each step giving you more opportunity of closing business, but we will help to implement it in to your business.

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Improving Business Performance Through People Performance