Location: Wimbledon, London (Flexible hybrid working)
This company set professional standards for HR and people development. With hubs in the UK, Ireland, Middle East and Asia, there are more than 155,000 members, 25,000 students and a large number of employer customers around the world. Over the next few years the it will extend its reach, into new geographical markets in Europe, Asia, Middle East and Africa.
The role will support the development, execution and performance management of a digital focused marketing strategy for the organisation around which all marketing campaigns, plans and activities will be designed. Supporting the design and structure of marketing strategy, planning and campaigns using marketing insights to shape them at the outset, monitor performance during and provide "in flight" evidence-based recommendations aimed at optimising marketing performance at return on investment.
You will have an international remit, working with Regional Directors and their teams, channel partners as well as key stakeholders within HQ functions.
Key aspects of this role are (1) enabling the Marketing function to leverage digital channels (2) using analytics to shape how we better engage, convert and serve customers (3) monitor and seek to optimise the relative performance of our channels and campaigns and (4) deliver meaningful cross channel KPI dashboard and reporting.
They will define and implement measurement strategies which align with the objectives of the relevant business unit. The role will use SEO and conversion optimisation strategies in leveraging digital channels to attract, grow and engage our broad community and go on to convert audiences and organisations onto a mutually beneficial customer relationship.
Using digital marketing methodologies (including but not limited to SEM / SEO, paid social, display, e-mail, content syndication and CRM to drive results) they will collaborate closely with the Sales and wider Marketing teams to measure analytics, and deliver significant growth in our customer segments and markets, support the marketing services team in performing digital campaigns to fuel demand generation, acquisition and elevate brand awareness.
This role will develop and lead a dedicated data and analytics capability within the company to drive, develop and communicate strategic insights, tools and standardised frameworks in support of marketing strategy, planning, understanding and anticipating customer behaviour and proposing tactical marketing responses.
You will have responsibility for leading on campaign and data analytics for the marketing services team, including analysing and interpreting customer behaviours, providing evidence based recommendations and deliver reports and presentations in accessible ways to business stakeholders to help meet business goals.
Other areas into which data and analyses will feed, include sales and product data and to shape marketing strategy, develop a customer segmentation strategies and inform the shape of customer journeys.
Essential role requirements:
ACS are recruiting for a Senior Manager, Performance and Analytics. If you feel that you have the skills and experience required in this advertisement to be a Senior Manager, Performance and Analytics please submit your CV including an outline of your experience as a Senior Manager, Performance and Analytics. It is always a good idea to include a covering letter outlining your experience as a Senior Manager, Performance and Analytics with your application as this will enhance your chances of selection and improve your prospects of landing the Senior Manager, Performance and Analytics role you desire.