Job vacancy - Head of Marketing

Position: Head of Marketing
Reference: PBacs1019
Location: Stoke-on-Trent
Salary: £45,000 - £55,000 per annum

The successful Head of Marketing looking for someone to develop and implement a marketing strategy to meet the company ambitious growth plans, evaluating the current and future market conditions, our customers and competitors, as well as analysing products to support with NPD and targeting activities.

As a Head of Marketing, you will oversee all marketing, advertising and promotional activities including the supervision of the marketing team.

You'll be digitally savvy with experience in email marketing, managing social media channels and using CMS's to upload content to websites. You'll also have experience in producing copy and content for both online and offline for a range of materials including but not limited to sales collateral, brochures, leaflets etc.

This role involves;

  • Responsibility for the marketing of group company products & services
  • Regular engagement with sales team, providing relevant collateral, media & support
  • Demonstrate technical marketing skills and company product knowledge
  • Develop a detailed annual marketing plan in support of the group's growth strategy & sales plans
  • Manage marketing spend effectively, within budget guidelines
  • Ensure frequent, timely and positive media coverage across all relevant media channels
  • Manage the product life cycle from launch to maturity

To be successful in this role of Head of Marketing we would love to speak to anyone who has experience of:

  • Minimum 8 years of marketing experience, including 3 years in a similar role in the construction products industry
  • Significant experience of all marketing activities and channels, including website, social media, trade shows, brochures, CRM, branding, PR etc.
  • A successful track record of managing a marketing team, including tasking, regular feedback, development and appraisals.
  • Extensive experience of developing, maintaining and delivering on marketing strategies to meet company objectives.

ACS are recruiting for a Head of Marketing. If you feel that you have the skills and experience required in this advertisement to be a Head of Marketing, please submit your CV including an outline of your experience as a Head of Marketing. It is always a good idea to include a covering letter outlining your experience as a Head of Marketing with your application as this will enhance your chances of selection and improve your prospects of landing the Head of Marketing role you desire.